by Sally Applin
As the ration world from WWII subsided, a new generation of Americans travelled overseas. Many of them visited Europe. Upon their return, they would complain about the “smaller” portions of food, the tiny cars, and tiny living spaces. They didn’t understand the value of “small.” After all, they came from America where: Bigger is Better!
WIth the gas prices and the associated issues related to them (food and consumer goods costs, etc.), I think that Steve Martin’s 1977 idea of “Let’s Get Small” might befit us as a new slogan.
Steve said, “Let’s get small while driving.” We’re starting to do that. I haven’t seen a Hummer on the road around here in months and it seems that more and more cars on the road are mileage conscious. The waiting list for the Prius in San Francisco is over 200 people long.
How else would “Let’s Get Small-er” apply to us? Let’s live in smaller, more energy efficient homes! Let’s eat food that is local! Let’s eat less of it! Let’s make ourselves smaller!
In technology, the trend seems to be “Let’s Get Small-er” as well. Nanotechnology? Small. Web applications running on phones? Small. Micro loans? Small. Even Girl Talk, that I wrote about previously is sampled from: small clips of other music. Girl Talk? Small.
Small things add up to savings in money, resources and in general–well, bigger things. Bigger compositions like Girl Talk, bigger savings, bigger impacts overall.
Trend: “Let’s Get Smaller!” Its Bigger!
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