Inconspicuous Consumption

by Sally Applin

Now that the financial crisis, which is impacting everyone in different ways, is global, I think there are some new trends coming up worth paying attention to.

Looking “rich” is no longer going to be fashionable in the areas where there is economic crisis. Gone are the logo bags, luxury watches and outrageously expensive fashions. What’s in will be what’s affordable, and what is low key. The fashion challenges will now be about how to make thrifting, WalMart, Target and their ilk–fashionable. Mostly, I’m putting my wager on thrifting. Not only is it cheap, it meets the new “green” criteria as well. 

People wearing conspicuous consumption clothing will be at risk for not fitting in, which will potentially make them a target of thieves.

I still stand by my prediction that we’re on our way to Great Depression clothing–monochromatic functional clothing in layers. We’re already part way there with maxi skirts and men still hanging onto retro facial hair.  Look for 1930’s music to make a comeback as well.

Trend: I’ve just listed them, but I think the main one is that obvious symbols of conspicuous consumption are going to retreat in the West as the economy slows down. To avoid being a target of the large percentage of the population who are being disenfranchised by this downturn, those who have it, will hide it.

©2008-2014 Sally A. Applin. All rights reserved.

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