Monthly Archives: November 2008

Uh, I Know Just, Just, What you are, ah ah…

by Sally Applin

Britney Spears’ “Womanizer” is a catchy pop tune on its way to being a end of year surprise hit. My Trends take on it, besides the catchy tune, is that is symbolizes what we are looking for right now, and where we are: in the realm of wanting authenticity.

Britney sings about a man who is a Womanizer and who doesn’t fool her with his ways. She sees right through him, she knows “just, just, what you are.” 

Witness the man throwing the shoe at President Bush.

After the current financial crisis, real estate crisis, and private sector and government transgressions–there is a great desire for honesty, for authenticity, and for wanting to know exactly what something is or is not.

Like it or not, the timing of this song is spot on.

Trend: Authenticity.

©2008-2014 Sally A. Applin. All rights reserved.


by Sally Applin

Well, there is finally a QVC home shopping channel for the digerati: Honeyshed.

Honeyshed is a website where people can sign up to belong to a community of people who buy online merchandise that is being demonstrated live by what I am calling the “honey” part of the name. The wares are modeled by young ladies and young gentlemen who talk for long periods of time about each item. There are several “channels” of merchandise to look at that have long commercials/sales pitches of the items.

It seems to me to be a mashup of infomercials and the teen stores at the mall with a touch of Las Vegas stylin’ thrown in for decoration.

I’ll have to add to this piece when I can decode a bit more of what it means.

Trend: Honeyshed is trying to really flip the model of internet to be constantly streaming television advertising/titillation. The product on offer seems to be the flirty young men and women smiling and talking effortlessly (and effervescently) about whatever Honeysh*t is on offer. Run away.

©2008-2014 Sally A. Applin. All rights reserved.

Nightmare on Main Street

by Sally Applin

Halloween has come and gone, but the really scary stuff is just getting started. For the record,  I’m not talking about friendships here, I’m talking about strangers. 

Lately, I’ve noticed a trend of people needing to tell each other scary stories. Its sort of like the whole nation is being traumatized and the way that they are dealing with it is to “share the scare” with others. In this way, they are holding the “scare hot potato” for a moment, until they pass it along to the next unsuspecting soul.

No one seems to ask how we’re doing, without getting some terrible traumatic story in reply. I haven’t met anyone lately who replies with a “great, thanks for asking” or “couldn’t be better!” or even a “fine thank you.”  Its as if the polite query of “how are you?” has somehow become the magic key to open the floodgates of whatever trauma, drama or problem is plaguing the person given the polite query.

As a culture, are we past the point of “fine, thanks, and you?”  

If we are seeing others rewarded for airing their disasters online, in the press or on TV, have we become collectively conditioned to do the same with hope of the same reward?

Since when did it become the norm to tell strangers your deepest fears?

Trend: Fine thanks is going away. For whatever reason, the collective conscious of the American public has no qualms about telling strangers how awful things are for them. If you are going to use “How are you?” with a stranger, brace yourself–the reply might be more frightening than you expected.

©2008-2014 Sally A. Applin. All rights reserved.

Where the Wild Things Aren’t

by Sally Applin

The US has clamped down on being wild. From the Patriot Act to the land developer’s need to categorize, boxup and stifle any individuality, the US is not a place for untidy, wild, or unruly. Its probably a leftover from our English ancestors, but if you’re a “tall poppy” these days, you’d best get out of town. 

I predict this trend reversing. I think we’re simmering to a boil, and once we get there, our wild selves are going to frolic in the wild daisies (if there are any to be found).

We are creatures of nature. The more we connect to our planet, the more organic and free we will let ourselves become.

Trend: I have no proof yet, but I think the same-same-same trend is going away. Soon.

©2008-2014 Sally A. Applin. All rights reserved.

“Check”ing out the Election Results

by Sally Applin

With Obama winning the election and entering the White House in January 2009, I think that fashion is going to pick up the pace and echo the cooperative and integrated sentiment of the times.

Look for black and white together to make a comeback. Checks, houndstooth, and/or black and white stripes will all be popular Blue may also feature in fashion–as thousands of democrats subconsciously wear their colors. 

Another influence will be Africa. Look for African color pallets, patterns and small details in clothing in the coming seasons. Maybe Fall 2009 or Spring 2010. If they can shift their focus before production, we might see it in Spring 2009.

I think the trend will continue in music. Look for Ska and mixed Reggae bands to make a Two-Tone comeback. 

Trend:  cooperation, unity, and merging of cultures, races and ideas. Look for it in black and white fashion, patterns, music and African themes woven into existing trends.

©2008-2014 Sally A. Applin. All rights reserved.