Tag Archives: twitter

Now! NOW! Now! How do you like it? How do you like it? Now! Now! Now! How do you like it? How do you like your NOW?

by Sally Applin

Lately, I’ve been thinking about advertising.

The web model has been advertising and more advertising. Now its more advertising plus geo-location so its “extra targeted” advertising.

The thing about advertising, is that it doesn’t need to have legacy. In fact, it isn’t about history at all–its about now.

I follow a mix of people on Twitter–some my age, some about 10 years older, and some quite a bit younger than me.

The younger ones–have no sense or interest in history. It appears to be irrelevant to them. The consulting work that they do, is to create a better and more profitable “now” for their clients. That “now” could be a UI, a strategy, or anything else, but its focus is about the “now.” Not two years from now and not about two years ago. Now and now only.

When do their clients want it, by the way? NOW!

There isn’t a sense of planning, longevity or meaning–and there might not need to be.

If media commerce is advertising based, then the only thing that really matters in that world *is* now.

(Unless, yanno, society needs to actually prepare for something.)

Trend: All now. All the time. Now with a side of NOW, please. Oh, and can you do it NOW?

Trend: More Grasshopper, less Ant. (If this puzzles you, read the fable. Aesop wrote it sometime between 620-564 BC.)

©2010-2014 Sally A. Applin. All rights reserved.

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~Happy CONtrails to You, Until we Tweet Again~

by Sally Applin

People working in the social application space seem to be interested in contrails.

The Wikipedia definition for vapor contrails:

Contrails (short for “condensation trails”) or vapour trails are basically artificial clouds, visible trails of condensed water vapour, made by the exhaust of aircraft engines. As the hot exhaust gases cool in the surrounding air they may precipitate a cloud of microscopic water droplets. If the air is cold enough, this trail will comprise tiny ice crystals.

Contrails are the comet tails of our digital world. In maps, they are the records of the paths that we take in physical space, represented digitally. They look like lines of paths that one has travelled.

Why are they interesting?

My informal poll shows that they are interesting as an archive of memory. People want to remember where they went, and feel that a contrail map can remind them of the paths they took through the planet at any given time.

I don’t buy it as the entire story. If multiple movements are saved over multiple days, the patterns of data can reveal behaviors about a person’s habits, patterns and places that they travelled.

I think CONtrails are super data rich traces of information.

Its turbo crazy spy wear! Its a trojan horse! Its voluntary participation in a turbo crazy spywear trojan horse!

CONtrails turn a person’s life into data. Clinical output to be measured. A census. A CONcensus. A CONtrail.

CON because–one is conned into thinking on the front end that they are recording paths they’ve been — travel trips, map routes and the like–are just in that moment. Not that they are being recorded and measured against others and other trips one takes and archived. CON because that data is analyzed.

Put it this way: you don’t lose privacy with a paper map.

Trend: the CONcensus is that there are going to be CONtrails. Tread carefully. Decide if you really want to be tracked in the GPS space, for how long, and during what activities. Its coming. Prepare yourself for your Golden Years of looking at line patterns and reminiscing about the good old days before GPS when we used maps and took photographs!

©2009-2014 Sally A. Applin. All rights reserved.