Tag Archives: web advertising

Now! NOW! Now! How do you like it? How do you like it? Now! Now! Now! How do you like it? How do you like your NOW?

by Sally Applin

Lately, I’ve been thinking about advertising.

The web model has been advertising and more advertising. Now its more advertising plus geo-location so its “extra targeted” advertising.

The thing about advertising, is that it doesn’t need to have legacy. In fact, it isn’t about history at all–its about now.

I follow a mix of people on Twitter–some my age, some about 10 years older, and some quite a bit younger than me.

The younger ones–have no sense or interest in history. It appears to be irrelevant to them. The consulting work that they do, is to create a better and more profitable “now” for their clients. That “now” could be a UI, a strategy, or anything else, but its focus is about the “now.” Not two years from now and not about two years ago. Now and now only.

When do their clients want it, by the way? NOW!

There isn’t a sense of planning, longevity or meaning–and there might not need to be.

If media commerce is advertising based, then the only thing that really matters in that world *is* now.

(Unless, yanno, society needs to actually prepare for something.)

Trend: All now. All the time. Now with a side of NOW, please. Oh, and can you do it NOW?

Trend: More Grasshopper, less Ant. (If this puzzles you, read the fable. Aesop wrote it sometime between 620-564 BC.)

©2010-2014 Sally A. Applin. All rights reserved.

Is Wind Turbine Placement Akin to Web Advertising?

by Sally Applin

In reading today’s NYTimes’ article about corruption and wind power, I got to thinking: is wind power a physical example of web advertising?

The model seems to be that separate houses/farms/properties/entities host turbines. They are paid to host turbines. The energy goes into the grid.

The people making money are those with the turbines and those with the grid, while those who have to endure the equivalent of flashing ads get doubly screwed: They endure noise, shadows, and whatever else, losing peace and quiet, and they still have to pay for power.

This doesn’t seem right.

When I traveled to Denmark and Sweden last year, there were turbines–but not so much near occupied land. They seemed to be way out on remote crop farms–and out to sea.

Out to sea. Offshore where there is plenty of wind. 

Yes, they are visible, but they are also sculptural. Go to Copenhagen and have a look.

As long as they don’t disturb aquatic life–the ocean is the place for them. They aren’t leaky like oil rigs.

When turbines are offshore, they are silent, they are helpful and they don’t make people crazy with shadows and noise.

However, if they are going to exist on public space (like the sea) (and no I don’t think they belong in National Parks) — there should be an energy savings for everyone who has to look at them. This translates to a cost savings in energy bills. For everyone.

Once again, we don’t get it. We try for individual gain at the expense of the group–capitalism. Maybe its time to rethink that a bit for quality of life?

For once, can’t we distribute the wealth and stop barraging everyone else with the advertising?

Trend: More turbines near you. This is potentially a really good thing, but craft legislation and vote carefully or that blaring internet ad could show up as the turbine next door to your dream house.

Remember: there are no spam filters for giant turbines so they should be placed with consideration for all creatures.

©2008-2014 Sally A. Applin. All rights reserved.